Meet the team

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James Odene


I am a senior marketer and strategic consultant with extensive marketing experience in both B2B and charity industries and an MSC in International Marketing.

I have worked for and with a number of international animal advocacy organisations and vegan food brands alongside my work within the commercial sector, building up a firm understanding of how behavioural science and marketing can work together to optimise brand performance.


Having studied Behavioural Science for the past five years I ensure that all of my work and consultancy is both commercially sound and science-backed.

James has spoken at conferences across the globe on marketing, positioning and behavioural science with his most recent CARE conference talk being voted as one of the top three talks of the entire event. 

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Amy Odene


I have worked both professionally and voluntarily for social good causes for over 15 years.


I previously worked in the animal advocacy space as both Campaigns Manager for ProVeg UK contributing to a UN Momentum for Change award and Global Corporate Relations at The Humane League UK collaborating with the Open Wing Alliance to coordinate major global commitments across the food sector to free hens from cages. I have also spoken at major conferences across the world on both plant-based advocacy and the overarching global landscape of factory-farmed animals.

Amy is also Co-Founder and Head of Strategic Partnerships at Animal Ask, a charity supporting the animal protection space with dedicated research.

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