Animal Ask has been founded with the express aim to optimise and prioritise farmed animal welfare asks. They conduct in-depth research, narrowly targeted at key decisions between different animal asks, supporting animal charities, donors, policymakers, and governments so that they may do more good in the long term.
User-Friendly supported the creation of this new charity organisation through dedicated branding work. We conducted an in-depth research process to scope the best branding and approach to increase the likelihood of success. From here we developed the organisation's look and feel including all branding assets and presence.