Hands up who fancies buying a wedding dress from a stinky bin, mostly full of dog poo? Anyone?

Repeating your messaging is very important – as not everyone will see it first time round and also the more something is seen, the more f...

So what's the craic with social media? I have a confession to make...

Understanding how people make decisions is hugely valuable to business, which is why consumer science is the secret tool of most of the...

People don’t love an advertising campaign because it’s backed up by data. This point is proven every time I think I watched a good advert...

It can be all easy to assume that your communications are emotional because they are emotional to you, and that really...

Research can offer great insight to be used to create new products, campaigns, optimise our newsletters… but here’s the glitch...

Choice architecture, for all that it is a rather pompous sounding jargon phrase, it is something that is very impactful when used...

The idea that our decisions are rational has been somewhat quashed with modern psychology. We are constantly taking reasoning short-cuts...

Considering the EAST framework for building an effective campaign (EASY, ATTRACTIVE, SOCIAL, TIMELY), it can be underestimated just how...

As a marketer or campaigner, it's good to remember, even if you are dealing with CEOs or boardrooms, emotions win over thoughts...

When creating communications or campaigns, what we are really trying to do is cause people to do something...

It is very reasonable to assume that the basic lore of economics and marketing (show the benefits and it’ll sell) will boost sales...

Here’s a big one for the movement to consider: people hate losing far more than they like winning...

It offers behavioural insight as a marketing and communication advantage to optimise messaging for the greatest chances of behavioural...