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Our rigorously designed positioning workshop will guide you through a comprehensive process that identifies your target audience, hones your communications strategy and explores the best ways to manage your marketing budget.

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[ACE or Sofia] "We worked with User-Friendly on two campaigns in 2022 and 2023. What was great about working with them is they understood corporate campaigning and animal welfare and were able to hit the ground running.


Their experience and help in drafting corporate emails was invaluable and helped us get companies back to the negotiating table.

After launching our campaign, they designed creatives for Facebook advertising receiving over half of the total signatures directly from their ads. In the first week of the campaign, 48.72% who clicked on the ads signed the petition."

Mona Oliver - Campaign Director, Animals Aotearoa

Our approach

Through a balance of training and collaborative discussions, we'll help you discover your most valuable market, differentiate your positioning and develop a tailored messaging framework, ensuring it resonates with key stakeholder groups.


This process will culminate in a guidebook that can be used internally to support writers and content creators in using the brand voice as well as informing your full marketing function with core strategic questions and budget management.

What will it cover?

  • Market orientation

  • Creating your market segmentation

  • Brand positioning and differentiation

  • Communication channels and key language choices

  • Brand Tone of Voice (TOV)

  • Building a bespoke outreach funnel

  • Balancing your marketing resource and budget

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