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Rethink Priorities is a research organisation that conducts critical research to inform policymakers and major foundations about how to best help people and nonhuman animals in both the present and the long-term future.

Rethink Priorities reached out to User-Friendly to support them in creating a new charity organisation working in the high-priority area of insect welfare. We conducted an in-depth research process to scope the best branding and approach to increase the likelihood of success. From here we developed the organisation, 'Insects Inbound', including all branding assets and presence.

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