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The client Giving What We Can is a community of effective givers. They provide the support, community, and information you need to do the most good with your charitable donations across four different high-impact cause areas. givingwhatwecan.org The brief GWWC is a large multinational organisation with substantial creative assets requirements spanning multiple campaigns and programmes. They require regular additional resources to ensure that their output is high-quality, timely and message-driven without the entropy challenges of hiring multiple freelancers to produce the work. Our approach We support GWWC with a range of services from message development, campaign design and execution, social asset design and ad-hoc graphic design. The output from this collaboration is very efficient due to the long-term relationship we have with the creative team and familiarity we have with the brand. This saves any resource being spent on lengthy briefs, getting up to speed on the brand or concerns with communication nuances for the movement and its work. Results

The client Labour for the Long Term creates evidence-based guidance aimed at helping decision- makers take immediate action with a long-term impact. Their community of Labour members is looking to help the party develop its thinking about Britain's future. They aim to achieve this by holding events with MPs and researchers, producing rigorous briefings and providing actionable policy ideas. ​ labourlongterm.org The brief The client came to us needing an entire branding package for their recently formed organisation. Alongside the logo development, they required social media profile and header templates, a template slide deck, a branded document template and a branded report template. The brief was to create a brand that felt professional, differentiated against the landscape of similar lobbying organisations and politically sensitive to their positioning. Our approach We follow our rigorous branding process that is built from a market orientation perspective, with a focus on seeking out the best positioning to achieve both distinction and differentiation. The key challenge to this project was achieving a brand that was clearly politically affiliated with Labour, whilst being suitably distinct. The main target for this organisation is Labour Party MP’s so utilising a red associated with the party colour was also a request from the client. Our well established branding process aims to produce a brand with the strongest potential for success, starting with the logo and then using this as a springboard into the full suite of branded assets. Results Labour for the Long Term are enjoying a successful and distinctive brand.

The client 80,000 Hours provides research and support to help students and graduates switch into careers that effectively tackle the world’s most pressing problems. They are a Y Combinator-backed nonprofit funded by philanthropic donations. They have online guides, a podcast and job board all tailored towards the current opportunities to work on big and neglected issues, worldwide. ​ 80000hours.org The brief The success of 80,000 hours relies heavily on effective digital marketing that drives as big an audience as possible to their sites and related projects. The marketing function is well data-orientated and therefore often tests and iterates ad creative based on the most successful creatives. This requires a robust and collaborative approach to iterating work in a timely manner. Our approach Using our gained experience and behavioural science insight we are able to generate ad creatives and messaging with a strong likelihood of success, whilst supporting in iterating the assets in a timely manner. We’ve managed to generate substantial volumes of work that performs highly in a repeatable process of collaboration with the 80,000 hours team. Results "I’ve worked with User-Friendly on the ad creative for 80,000 Hours’ Facebook and Instagram ad campaigns. They produced dozens of creative assets, some working very closely from my specifications, and others that they designed fairly autonomously from open-ended prompts. I’ve found their work to be consistently high quality. [..] On my claim that their work is ‘high quality’: I think it looks good, but more importantly, it performs well at its intended function. I commissioned work from 3 graphic designers and User-Friendly’s work consistently significantly outperformed the work of the other designers." ​ Bella Forristal, Marketer, 80,000 Hours

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