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Campaigning

Summary

We support organisations in the development of creative & innovative campaigning to tackle the world's most pressing problems.

Our campaigning service can include;

Idea Creation

Concept Development

Graphic Design

Micro-Site Provision

Corporate Relations Traning

Messaging Development

Asset Creation

Metric Monitoring

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"We worked with User-Friendly on two campaigns in 2022 and 2023. What was great about working with them is they understood corporate campaigning and animal welfare and were able to hit the ground running.

 

Their experience and help in drafting corporate emails was invaluable and helped us get companies back to the negotiating table.

After launching our campaign, they designed creatives for Facebook advertising receiving over half of the total signatures directly from their ads. In the first week of the campaign, 48.72% who clicked on the ads signed the petition."

Mona Oliver - Campaign Director, Animals Aotearoa

Our approach

We are passionate about the power of the creative and are situated with a unique skill combination of marketing and campaigning experience.

 

Whether organisations are aiming to change opinions or behaviours, drive others towards a more impactful path or encourage donations or pledges, the way in which this message is constructed and disseminated plays a crucial role in how effective the organisation is. Therefore, by bringing together well-researched campaigning protocols and best-practice marketing principles, we can multiply the impact of these communications and campaigns.

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