James Odene Creative Director

James is a senior marketer and strategic consultant with extensive marketing experience in both commercial and non-profit companies. James has an MA; Master of Sciences in International Marketing as well as a Mini MBA in Marketing and a Cert BEco Foundational Degree in Behavioural Economics.

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James has worked for and with a number of international charities alongside his work within the commercial sector, building up a firm understanding of how behavioural science and marketing can work together to optimise brand performance.

 

Having studied Behavioural Science for the past five years he ensures that all of his work and consultancy is both commercially sound and science-backed.

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James has spoken at conferences across the globe on marketing, positioning and behavioural science with his most recent CARE conference talk being voted as one of the top three talks.