Summary
We designed and rewrote One for the Worlds email schema for current and new donor streams and user journeys.
The Client
One for the World is a movement of people revolutionising charitable giving to end extreme poverty.
The Brief
One for the World wanted to improve their overall comms with potential donors and supporters with the express aim of improving CTR and conversions for new pledgers. They wanted clearer and more streamlined touch points with their target audience with copy that felt fresh and in keeping with their youthful brand.
The Solution
We utilised behavioural science techniques and biases to craft a user-journey that engages the target audience, giving OFTW some long-term brand building opportunities as well as encouraging short-term donation activations.
The Result
We delivered a complex and carefully crafted series of emails which OFTW are currently implementing. We are looking forward to assessing the impact from this re-work in the coming months.