01Branding
Plant-Based Schools
Plant-Based Schools
A bright, optimistic rebrand for a parent-led community making plant-based school meals the norm.
View case studyUser-Friendly · Marketing & campaigning
Important messages deserve strategic thinking
That’s why we specialise in providing marketing & campaigning services to non-profits working towards solving the world's biggest challenges.
To say I am impressed with User-Friendly is an understatement. The quality of their work is amazing. They are my first port of call for any project of this nature.
Our results speak for themselves
A closer look at the results / Leaf
138 to 3,700 applications
A website rework, then a fresh marketing strategy and an ad campaign on Meta. These are sequential reported results from Leaf’s application rounds, not an isolated controlled experiment.
3,700applications · the following campaign round
For the following round of applications our fresh approach to their overall marketing strategy and ads generated 3,700 applications. A growth of 136% (from 1,563 to 3,700).
| Stage | Applications |
|---|---|
| Original baseline | 138 |
| After the website rework | 1,563 |
| The following campaign round | 3,700 |
The total improvement from 138 to 3,700 represents a 2,581% growth.
Read the full Leaf case studySelected work
Work that does the persuading.
02Creative campaigning
Brand Awareness Campaign
Creative ads that drive a bigger audience
We created Giving What We Can’s most successful brand awareness campaign to date.
48x more views than any of their previous campaigns on Instagram
Giving What We Can
48x
48x more views than any of their previous campaigns on Instagram
Relative index only: the case study does not publish an absolute view count for the earlier comparison campaign. This was a brand-awareness campaign.
See all campaign metrics in the GWWC case study →
03Campaigning · measurable recruitment
Leaf
Leaf
A website re-work, a fresh marketing strategy and an ad campaign leading to a 2,581% increase in fellowship applications for Leaf.
View case studyWhat we do
Communicating for good
Branding & Logo Development
Find out moreBranding is strategic decision making. We can guide you through this process to produce branding decisions best tailored for success.
Whether you need a rebrand, branding a new entity, or just need a tune up, we offer bespoke branding packages that suit a wide range of budgets and requirements.
Workshops
Find out moreWe have a portfolio of workshops and training available tailored towards a range of challenges and skillsets.
Looking for farmed animal campaigns support? That is now offered through our partner entity, Campaigns Lab.
Design
Find out moreWe offer a wide range of design services including web design, graphic design and producing smaller assets (leaflets, reports and social media graphics).
Talk to us about your requirements and how we can help.
[ In our clients’ words ]
Client testimonials
Good people.
Important work.
01 / 07
"Not only did UF create a redesign that we’re truly excited by, they also helped us refine our overall brand and better understand how to position ourselves as an organization."
Anna Beth LaneProbably GoodFree course
Marketing 101 course
High level training in marketing to allow individuals and organisations to feel more confident and able in their marketing and communications.
- 01Market Orientation
- 02Segmentation
- 03Targeting & Positioning
- 04Branding
- 05Understanding the funnel
- 06Using the funnel to generate objectives
- 07Tactics
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